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DESIGN PHILOSOPHY

I believe in the power of design to effect change on both a large and small scale. Using a holistic approach, I create big ideas guided by defined business goals and successful marketing strategies. These ideas are implemented with innovation and visual excellence through the creative process.

So What Do I Specialize In?

responsive@2xResponsive Web Design

I have gained a lot of experience designing and building many responsive websites. I have developed a personal approach to testing different solutions that has brought me to design mostly in the browser.

concepting@2x
Concepting

My interests in many different fields has helped me to stay curious, open and flexible. These attributes have been essential in the concepting of digital ideas.

storytelling@2x

Storytelling

I believe a story can be brought to life with the right combination of copy, images and animation. Every story deserves a unique approach to reach people in an engaging way.

interactive@2xInteraction Design

A key area of focus in my design process is to ensure the best interaction for each situation to guide the user in their digital journey, as this is essential in creating engaging and effective experiences.

socialize@2xSocializing

Growing up as a digital native and early adapter I became familiar with the internet and it’s lingo early on.  I now use that familiarity to give a voice to companies, brands, and firms across the country.

visualize@2x

Visualizing

I believe in the visceral resonance of how a piece of work feels. What I feel in my gut when I create a website, app, or any piece of design work. Of course, that gut feeling is also measured and validated with established key performance indicators.

That’s all great but what does it translate into?

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[lab_service_box_content title=”STRATEGIC BRAND DEVELOPMENT” description=”Your strategic brand is the foundation from which all effective communications should originate. Branding defines exactly why an audience should trust and remember you. It answers these important questions—who you are, what makes you different, what you stand for and why an audience should never forget why they believe in you.”][/lab_service_box]
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[lab_service_box_content title=”VISUAL IDENTITY” description=”A great logo is unique, timeless, appropriate, simple, memorable, and practical. In short, it’s purposeful and carefully crafted. But effective visual identity goes beyond your logo. It should reinforce your brand on every communication piece—whether printed or online. Put my expertise in designing cohesive visual identities to work for your organization. “][/lab_service_box]
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[lab_service_box_content title=”WEB DESIGN / DEVELOPMENT” description=”Your website needs to not only look good, but also work for you. Whether we’re starting from scratch, redesigning an old site or updating content on your existing one, we will listen and ask the right questions to create a branded site based on organizational strategy with content that speaks to your audience.”][/lab_service_box]
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[lab_service_box_content title=”CONTENT MARKETING” description=”Effective marketing influences an audience through direct, detailed communication, which in turn, builds your reputation and starts a conversation with targeted groups. Whether your goal is to raise organizational awareness, support fundraising efforts or celebrate your accomplishments, I can develop and implement a content marketing plan that satisfies your goals and objectives.”][/lab_service_box]
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[lab_service_box_content title=”PUBLICATION, INFOGRAPHIC, & REPORT DESIGN” description=”Useful publications and infographics are designed so that a mass of information is organized in a logical visual hierarchy, which is one of my specialties. With nearly a dozen years experienc creating layouts for reports, white papers, magazines, infographics, and manuals that are visually appealing and have produced the desired results with my clients’ target audiences.”][/lab_service_box]
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[lab_service_box_content title=”SOCIAL MEDIA MARKETING” description=”More than just a Facebook fan page setup, I approach social media offering a whole suite of social media marketing services to help increase online reach, reflect the brand identity and meet established business goals.
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Wait, you still want to know more?

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Well for my complete *story;work history;curriculum vitae*

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My professional experience is like an open book. So why take a few minutes to read the summary and if you like what you see then be sure to click below to download my complete resume.

Download My Curriculum Vitae
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