Client Needs

Point of Purchase Advertising International (POPAI) needed a visually striking print advertisements that would stop readers of DDI Magazine and drive them to visit and learn more about the organization.

Target Audience

With its wide editorial lens and iconic status in the lexicon of retail media, DDI is not just a business magazine and website, but a media brand that documents and promotes innovation across a broad range of platforms and industries.

Creative Inspiration

With nearly 76% of all purchase decisions being made in-store understanding today’s retail marketing environment is crucial. Speaking the language of shoppers, retailers, and brand marketers is crucial to succeeding at the point of purchase.

That was the inspiration behind this campaign. Focusing on iconic retailers and brands to create an alphabet with compelling copy for the retail marketing industries trade association.

Deliverables

Copy write and design full-page four color print advertisement.