Client Needs

The Word of Mouth Marketing Association (WOMMA) TALK Tour brings exciting opportunities to Think, Advocate, Lead and Know to key locations around the country. Loaded with essential information about Influencer & Advocacy Marketing, Research & Measurement, or Ethics & Compliance, these sessions also deliver lively face-to-face networking to senior-level marketers in the trenches. WOMMA wanted an clean logo that could mix with urban graphic backgrounds to deliver an impactful visual experience representing each location along the stop.

Target Audience

The premier source for senior-level marketers in the word of mouth and social media segments across the U.S..

Creative Inspiration

In our everyday environment we’re unlikely to find ideal geometric forms or pretty shadow effects as they are manifested by glorious Web 2.0-designs. And as Web 2.0 style is all about glossy and shiny look, another option would be something rather crude, radical and provoking — as found in many of America’s largest cities. Grunge doesn’t necessarily stand for dirty. Grunge designs may have subtle dirty elements, providing the content with the dominant position it deserves.Usually these elements are regular objects from our daily life, replicated in their real form without any glossy effects. That was the inspiration for the WOMMA Talk Social Logo and complimentary assets.

Deliverables

Logo, Web Banner Ads, Email Marketing, Website, Sell Sheets, Name Badges, and Environmental Signage.