Journal of Shopper Research

Client Needs

Shop! the global non-profit trade association dedicated to enhancing retail environments and experiences needed a striking design that spoke to both academic and practitioners for the launch of the Journal of Shopper Research.

Target Audience

International in scope, its membership of more than 2,000 companies includes leading manufacturers, brands, retailers, agencies, and retail design firms.

Creative Inspiration

Today Shopper Marketing and the research required in the field is expanding rapidly across the full path-to-purchase, supported by the proliferation of organizational resources and new vehicles that engage shoppers when they are in the shopping mode at home, on the go, or in the store.