Client Needs

Jackson Heating and Air Conditioning provides a full range of heating and air conditioning services to residents throughout the Jackson, TN metro area. Their goal is to create safe, comfortable and energy-efficient homes year round for their customers.

Target Audience

As homeowners age and have more income, their desire to improve their home’s comfort increases. In fact, energy efficiency was one of the top reasons for improvements in 2015 according to a consumer study. In the study, one in 10 homeowners wanting to replace an old a/c unit with a new one did so to improve air quality, and more than two in 10 wanted to improve comfort. Forty-five percent wanted a more efficient product to reduce utility bills.

Of the current homeowner market, approximately 57 percent are 45 and older. This demographic are among some of the recession’s strongest survivors. Many want more comfort for less cost in their homes, and can pay for the upgrade.

Creative Inspiration

Evoking imagery of clean air, warm intimate moments a strikingly visual campaign was brought to life to tell the story of why Jackson Heating & Air Conditioning Membership Club is a must join for the TN area.

Deliverables

Email Design & Copy