NSBA surveyed a broad number of member and nonmember small businesses on a variety of topics related to politics and the U.S. political system. The survey evaluated small business opinions on topics ranging from Congress’ understanding of small business to which party best represents small-business issues. And while the respondent’s political persuasion played a key role in their opinions, all small-business owners surveyed agreed on one thing: economic and fiscal issues drive their voting decisions.

The design of the report needed to reflect the non-partisan nature of NSBA while presenting the data in a highly visual manner so it was easy for media and policy makers to consume the deep, rich data sets contained within.