Client Needs

The Word of Mouth Marketing Association (WOMMA) needed two series of visually striking print advertisements that would stop readers of Forbes and drive them to visit and learn more about the organization.

Target Audience

With its wide editorial lens and iconic status in the lexicon of American media, Forbes is not just a business magazine and website, but a media brand that documents and promotes innovation across a broad range of platforms and industries.

Creative Inspiration

If you could master what has been identified as the most valuable form of marketing—the one that consumers trust above all others and the one that is most likely to drive sales for your company — would you instead choose to ignore it or leave it to chance?

That was the inspiration behind this two-part campaign. Focusing on word-of-mouth marketing by featuring mouths with compelling copy for the word of mouth and social media marketing industries trade association.

Deliverables

Copy write and design half-page four color print advertisements.