The eagle with its keen eyes symbolizes perspicacity, courage, strength, and opportunity. As eagles glide and drift they teach us to conserve our energies, use our energies for the greatest good, to choose how to use our energies wisely, with fast and furious flight teaches us to be swift and focused for maximum results.
These fonts are usually thick and straight signifying authority and power. With this in mind Gotham Bold was used to treat Jackson and Oswald Light was used to spell out Heating and Air Conditioning. This ensures that the logo will be readable and easily identifiable across print and digital mediums.
Blue is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. From a color psychology perspective, blue is reliable and responsible.As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Blue suggests precision. Blue is a masculine color; according to studies, it is highly accepted among males. Brown signifies stability, structure and support. It relates to the protection and support of the family unit, with a keen sense of duty and responsibility, brown takes its obligations seriously.