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Ultimate Gray and Illuminating, an “optimistic” hue of yellow, are the two shades that Pantone has named as its colors of the year for 2021. American color company Pantone believes that the pairing of shades will help people “fortify themselves with energy, clarity, and hope” in a world that’s set to face increasing uncertainty. The bright yellow shade, called Illuminating, is
The end of the year brings one of the most hotly-anticipated announcements for the design and creative communities: Pantone’s Color of the Year. This year, the trend spotters at the Pantone Color Institute have selected PANTONE 19-4052: Classic Blue. “PANTONE 19-4052 Classic Blue is a reassuring presence, instilling calm, confidence, and connection,” says Laurie Pressman, Vice President
Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation? Almost as if the content was just jumping off the page and compelling you to take action? We’ve heard it said often — and
The Paradox Of Choice — Are We Right? When it comes to design some clients think that more is better, but what happens when you receive too many designs and have to choose between them? Too often we’ve seen that having too many design options yields a less than desirable final product — usually as