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Feeling Blue? So is Pantone in 2020
09 Dec 2019

The end of the year brings one of the most hotly-anticipated announcements for the design and creative communities: Pantone’s Color of the Year. This year, the trend spotters at the Pantone Color Institute have selected PANTONE 19-4052: Classic Blue. “PANTONE 19-4052 Classic Blue is a reassuring presence, instilling calm, confidence, and connection,” says Laurie Pressman, Vice President

Web Copy Is More Important Than You Think
19 Sep 2019

Ever been to a website, sales page or opt-in page and thought, “Man, that sounds amazing” or felt like everything you were reading was speaking right to you and your situation?  Almost as if the content was just jumping off the page and compelling you to take action?  We’ve heard it said often — and

3 Tips For Choosing Between Design Concepts
19 Sep 2019

The Paradox Of Choice — Are We Right? When it comes to design some clients think that more is better, but what happens when you receive too many designs and have to choose between them? Too often we’ve seen that having too many design options yields a less than desirable final product — usually as

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