SEARCH AND PRESS ENTER

Client Needs

The WOMMA Summit is the leading conference for word of mouth and social media marketing leaders at all levels. Inside the stunning Kodak Theatre, in the heart of Los Angeles, thought leaders, rese, rchers and innovators engage with marketing professionals representing global brands, agencies, and platforms. Also, the 2017 WOMMY Awards and WOMM Hall of Fame Inductions are held at The WOMMA Summit.

WOMMA needed an eye-catching graphics that would break through the clutter and drive-up attendance as well as talkability of the event.  The concept needed to span video, digital and print.

 

Target Audience

The premier source for senior-level marketers in the word of mouth and social media segments across the U.S..

Creative Inspiration

A film noir campaign was designed to stand out from what other event and conference organizations in the space were doing to promote and brand their conferences.  Film Noir was chosen since it was the first time the event was being held in Hollywood and also because it allowed for creative juxtaposition given that film noir is heavily rooted in the 1940’s and 1950’s, but the content of WOMMA Summit is very much rooted in the latest technological and social media developments.

Deliverables

Logo, Web Banner Ads, Email Marketing, Website, Sell Sheets, Name Badges, Video and Environmental Signage.

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