Client Needs

LIGHT Nightclub in Las Vegas has built-in LED and Projection Mapping technologies that intermingle within the two story floor-to-ceiling screens, and serve to transport guests to another world. As the venue for the 2016 Shop! Awards, Shop! was looking to create a unique video content bank to announce winners and keep guests attention focused on the awards program.

Target Audience

International in scope, Shop! has a membership of more than 1,400 companies includes leading manufacturers, brands, retailers, agencies, and retail design firms.

Creative Inspiration

Fresh off the launch of a new visual brand I created walk-in and transition graphics that pulled from the color palette and transformed the room while guests arrived and networked.

To open the awards show Shop! had Las Vegas’ most well-known Michael Jackson impersonator perform. I created a rotating background that would compliment and not detract from the performance.

For the videos that announced over 150 winning in-store marketing displays and visual merchandising campaigns, I utilized a stereoscopic effect to give dimensionality to the still photos.

Deliverables

Series of motion graphics