The Word of Mouth Marketing Association (WOMMA) needed a motivational theme and unique branding for it’s annual WOMMA Summit —the only conference dedicated to word of mouth and social media marketing.
WOMMA Summit attracts C-Level marketers from brands, agencies and vendor platforms in the social media and word-of-mouth marketing industry.
Every day marketers wake up to a plateful of challenges in an ever-evolving, fast-paced industry. And when the curtains are pulled back on them, they have two choices: they can hit the snooze button and keep on with “business as usual” and be content with the status quo, OR they can rise up and meet those challenges head-on and drive their business forward through innovation and by taking advantage of best practices, thought leadership, industry excellence and the latest research and technology.
This translated into a campaign centered around the idea of “Rise and Shine”, which also played off of the location of the conference which was held in sunny, vibrant Miami.
Logo, microsite, web banners, and print collateral.