Client Needs

The Fantasy Sports Trade Association needed to communicate camaraderie during one of the most turbulent and hostile times politically facing the fantasy sports industry in one of the most controversial states. Working with senior leadership we came up with the idea of Working Together. Winning Together.

Target Audience

The premier source for networking and insights, FSTA Summer Conference brings together more than 450 fantasy sports professionals from all industry segments across the U.S. and around the globe.

Creative Inspiration

Daily fantasy sports were called illegal gambling by New York State’s Attorney General Eric Schneiderman, and he demanded that the two largest operators stop operating games in the state. With New York being a potentially hostile environment to America’s growing favorite past time of fantasy sports — a game of skill, not chance — the creative inspiration was to show how engrained fantasy sports were with New York City sports and fans.

Deliverables

Logo, Web Banner Ads, Email Marketing, Website, Program Booklet, Name Badges, and Environmental Signage.